REI CicLAvia

March 11, 2019 Sam Liu

Date: 10/10/21

Attendance: 10,000+

ELP partnered with REI to execute CicLAvia, the US’ largest open street program where 10,000+ of Los Angeles’ bike enthusiasts come together for a short ride that culminates in a street fair with food trucks and local vendors.

We worked with REI to curate content that promoted the conservation of our national parks and highlighted marginalized voices in the cycling and outdoor community.

I ended up hiring Empire Lakes Productions for 5 events in 2021, ranging from a drive in film screening, a couple different campout screenings at different parks to a huge activation at CicLAvia which draws up to 50k participants. Needless to say, the professionalism and attention to detail that precedes every event to the finish is greatly appreciated. Not only that, Luke and Arsen listen to every thing that you want to accomplish and help troubleshoot any issues ahead of time. They leave no question unturned. To not have to worry about any technical aspects of an event is a HUGE portion off my plate. I feel confident every time I have their team at my events (and I've been doing events for almost 20 years). I'm so thankful I crossed paths with Empire Lakes Productions and look forward to more collaborations in the future.

Jean L., Brand Engagement Coordinator @ REI

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